We strive to to create a marketplace that helps aspiring designers, entrepreneurs and hobbyists to get their stuff seen, breathing life into the bourgeoning fashion underground emerging around the world. Along side this we want to hero a second-hand economy for the billions of dollars of high quality, mind-blowing fashion that is sitting in everyone’s wardrobe - worn once, and likely never to see the light of day.
Why are we doing it? Well we believe in keeping fashion alive, we believe everyone loves shopping irresponsibly getting the things they love and aspire to, but this basic human desire isn’t sustainable or optimised. We also don’t want people walking around with flowers in their hair and wearing bin-liners (unless they want to). What we see is an opportunity in building a simple product that harnesses modern technology, coupled with exceptional service – to help solve the eternal problem of what to wear.
We will make this process so easy, that everyone will be able to shop irresponsibly, safe in the knowledge that they are a part of an ever growing cycle of keeping fashion alive.
What’s the first thing you’ll Shedd?